Herbs at Atamira: Maori in the City



New Zealand’s renowned and influential band Herbs will headline a line-up of top musicians at the free family event Atamira: Maori in the City in July. With 10 Top 20 singles in the 1980s and early 1990s, and 27 members over time, Herbs is currently celebrating 30 years since its formation.

Atamira - Maori in the City, the celebration of Maori creativity and enterprise, returns to the ASB Showgrounds July 3-5, building on its inaugural 2007 success and aiming to coincide in 2011 with the Rugby World Cup semi-finals.

Organisers hope to attract more than the 100,000-strong crowds who in 2007 flocked to the undercover venue to enjoy this family fun festival, which brought free music, dance, fashion, art, craft market and food stalls to the central city, against a backdrop of fostering Maori enterprise and creative businesses.

This year, in addition to Herbs, the music stage on Saturday and Sunday will include Smashproof, House of Shem, Nesian Mystic, King Kapisi & Tere Moana Rapley and many more, performing a free concert, amidst an upbeat, thriving atmosphere of market stalls and craft displays demonstrating Maori creative energy and enterprise. Music stage timetable to be announced closer to the date.

The Kete Aronui Experience Art Gallery will display and sell works by many major Maori artists, including painters Reuben Paterson, Sofia Minson and Jamie Boynton, boundary-pushing multimedia artists Shona Rapira Davies and Diane Prince, performance artist Shigeyuki Kihara and many more. See attached Kete Aronui release for details.

There will be demonstrations of ta moko, whakairo (wood and stone carving) in the main exhibition space and fashion from top Maori designers. Craft stalls will sell a wide variety of art and craft works, clothing and jewelery. In addition, there will be a range of health and well-being information and activities. And a selection of food stalls.

In keeping with its theme of encouraging entrepreneurs and extending that to young people, ATAMIRA - Maori in the City will also display some of the entries in the Young Enterprise Scheme, part of the New Zealand Enterprise Trust, in which competing school teams set up businesses. There will also be interactive displays, including Massey University’s robot which won the Vex Robot Competition at the World Champs last year; an ARC/Wai-Care/Stormwater display around conservation and scientific research and Victoria University’s whanau in science.

Further information: 

ATAMIRA - Maori in the City is hosted by Ngati Whatua o Orakei Corporate Ltd and supported by Te Puni Kokiri – the Ministry of Māori Development.
Among its many attractions, ATAMIRA - Maori in the City incorporates an invite-only Innovation Summit organized by AUT and Auckland University business departments, in their first-ever collaboration. The summit will include key speakers from a range of businesses and will be attended by iwi and political leaders from around the country. Media are invited to cover this event. Please apply for media pass – see below.

There will also be a Tu Tangata Breakfast organized by the Employers and Manufacturers Association (EMA) to be opened by the Minister of Maori Affairs, Dr Pita Sharples.

ATAMIRA - Maori in the City

July 3, 4, 5 10am-4pm
ASB Showgrounds
Music stages operating Saturday 4 & Sunday 5.


Contact details: 
Contact for media passes, interviews etc Publicist: Sue May suemay@xtra.co.nz ph 0274 739 318 Te Puni Kokiri: Diana Hegan, information advisor, creative sector hegad@tpk.govt.nz ph 09 571 2942, 027 2458814

Written by

Oceania Attractions

10 Jun 2009

Interests A 3-day celebration of Maori creativity and enterprise – music, dance, art, carving, ta moko, craft stalls, food stalls. All under cover. A great family fun event.