Food of Kings

Lauded for its health benefits and now commonplace on supermarket shelves and restaurant tables, King Salmon is the focus of a new book launched this month at the New Zealand Aquaculture Conference in

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Lauded for its health benefits and now commonplace on supermarket shelves and restaurant tables, King Salmon is the focus of a new book launched this month at the New Zealand Aquaculture Conference in Nelson.

Swimming Upstream; How Salmon Farming Developed in New Zealand follows a 30 year struggle to take a game fish from our rivers and turn it into a $70 million a year export earner.

Author Jenny Haworth is a regular contributor to Seafood New Zealand and this is her third book on the fishing industry. With over 300 pages featuring stunning colour photography of New Zealand waterways, plus many historic images, Swimming Upstream tells the story of a passionate group of New Zealand men and women, their extraordinary trials and the problems which nearly cost them their industry.

Explaining how even though there was little known about the biology of salmon and even less about salmon farming, through experimentation and innovative science production grew exponentially, and today they have become the world’s most successful producers of farmed Chinook Salmon.

Environmental responsibility is taken very seriously. Through strict aquaculture planning, laws and regulations, the marketing pay off is now huge as New Zealand's finfish farming has just been judged the world's greenest according to the Global Aquaculture Performance Index.

Swimming Upstream is a thorough exploration of the pitfalls of establishing a new industry, and provides valuable insights for primary industry marketers, entrepreneurs, and fish enthusiasts alike.

Copies of Swimming Upstream for review are available from Wily Publications in Christchurch.

www.wily.co.nz

Contact details: 
Sian Clement, 027 276 9418, publicist@xtra.co.nz

Written by

Sian Clement

26 Nov 2010