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Design Assembly Workshop Wellington: Applying Design Thinking to creating Māori Graphic Design

27 Apr 2018
Friday 27th April
This workshop is designed to help anyone who would like to explore and understand authentic Māori Design, in a supportive and accepting environment.
Event type: 
Workshop/Seminar
Price: 
$350 Professional / $250 DAFriend / $150 DAStudent
Venue: 
TBC
Region: 
Wellington

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Applying Design Thinking to creating Māori Graphic Design
Friday 27th April 2018
9am—1:30pm
Venue TBC
Wellington

$350 Professional / $250 Design Assembly Friend / $150 Design Assembly Student Friend + GST
(Not a DA Friend? Details on how to sign up can be found here).

Book your tickets here.

Nau mai, haere mai! 

There is a growing demand for authentic products, experiences and connection with people and community. This has created a growing desire to authentically engage with and share Māori culture, narratives and forms of expression. This workshop is designed to help anyone who would like to explore and understand authentic Māori Design, in a supportive and accepting environment.

The workshop explores three key aspects to using Māori design:

Purpose — We review a broad spectrum of historical and contemporary case studies of Māori design to define the purpose of different forms of Māori art forms and how we can apply these to contemporary applications. Of importance is what is traditional vs modern, authentic vs inauthentic Māori design.

Protection — Gain a deeper understanding of key aspects of Tikanga Māori and how they assist at protecting and elevating Māori design in a variety of contexts. Want are appropriate design narratives and how do you add to the body of amazing work being produced without plagiarising or offending.

Partnership — We discuss four different kinds of partnership models and help attendees identify which model is appropriate for their aspirations to incorporate Māori concepts into their brand or product. Several barriers are also reviewed and solutions proposed.


About the facilitator: Johnson McKay (Ngāti Kahungunu, Tainui Waikato, Ngāti Porou), award winning Creative Director at Fly. Johnson’s insights come from various years in creative direction for brands as diverse as Air New Zealand, McDonalds, Fisher & Paykel Healthcare and Māori Television.

Written by

Design Assembly

4 Apr 2018

Interests Design Assembly serves the New Zealand Graphic Design community by enabling the sharing of relevant ideas, information and inspiration. We want to strengthen the graphic design community in New Zealand.