Enamoured Books – Auckland’s first romance dedicated bookstore is delighted to invite book lovers to its vibrant Bookshop Day celebration on Saturday, 11 October. Doors will open from 10am to 5pm at 346 Remuera Road, Remuera, Auckland. As this special day marks the 10th anniversary of Bookshop Day in Aotearoa, it promises to be a celebration of storytelling, community, and the magic of independent bookshops.

Launched in 2015 by the Booksellers Association of New Zealand, Bookshop Day was created to shine a spotlight on the cultural richness and communal impact of independent bookstores. 

"Bookshop Day is our heartfelt invitation to celebrate stories, serendipity, and community under one roof. It’s not just a day to shop—it’s a day to connect, to delight in surprises, in sips of tea, in art, in words. We want to celebrate a decade of Bookshop Day and literary celebration’’ Ruby Wallace, Owner, Enamoured Books.

Highlights & Giveaways

• Goodie Bags: The first 30 customers will receive a curated bag featuring Herbal Ignite’s “Chocolust” chocolate bar, treats from Enamoured Delights, book merch plus more! 
• The Fox’s Mark will be handing out spot prizes! 
• Magnolia & Soul Tea Tasting: From 10am, enjoy beautifully blended teas (while stocks last)
• Live Music: Abbey Busch sets the tone from 10am–12:30pm with a soulful mix of love songs.
• Find the hidden Golden Ticket from LIBRO.FM (redeemable for 12 audiobook credits, equivalent to a 12‑month subscription).

• Flash Sale Tattoo Pop-Up with Alex Heart & Kitty Stabler - Experience world-class tattoo artistry featuring two incredible artists:
• Alex Heart (@thisisalexheart)
  With over 12 years of professional tattooing experience, Alex is the owner of The Fox’s Mark in the North Shore. Passionate about romance, fantasy, books, anime, and film, Alex brings stories to life through tattoo art. Her styles range from vibrant colour to black-and-grey, and she works closely with clients to ensure their tattoo aligns perfectly with their vision. 
• Kitty Stabler (@kittystabler)
  With nine years of experience and co-owner of Styx and Stones Tattoo in Ōrewa, Kitty’s artistry shines in versatility and creativity. Outside of tattooing, she enjoys video games, painting, and exploring science fiction, high fantasy, and manga. Her tattooing style is expressive and diverse, specialising in fine-line, traditional, and illustrative work—both in colour and black-and-grey.
• Bonus:The very first customer in line will receive a free flash sale tattoo of their choice! (up to the value of $250)
• Important to know: Each flash design will only be tattooed once, making every piece truly one-of-a-kind. If you’ve spotted a design you love, be sure to arrive early—once it’s gone, it’s gone!

Romance Genre’s Impact on Wellbeing

The World Health Organization (WHO) defines sexual wellness as encompassing not just the absence of dysfunction, but the presence of pleasurable, safe, and fulfilling experiences. Research by Harold Laitenberg suggests women who read romance or erotic novels report 74% more sexual activity with their partners, possibly due to increased fantasising and emotional engagement.

Join us at Enamoured Books this Bookshop Day for a celebration that blends love, literature, and community—for an unforgettable chapter in the story of independent bookstores.

For more information on Bookshop Day visit – enamouredbooks.co.nz