Branding the individual

This paper explores the value of branding the individual, basic branding principles, reasons to brand yourself and ways of going about it.

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This paper by Heath McDonald and Julian Vieceli from Deakin Business School explores the value of branding the individual, basic branding principles, reasons to brand yourself and ways of going about it.

Branding the Individual

This paper by Heath McDonald and Julian Vieceli from Deakin Business School explores the value of branding the individual, basic branding principles, reasons to brand yourself and ways of going about it.

Branding the Individual

Heath McDonald and Julian Vieceli, Deakin Business School
2011 Australia Council for the Arts

 

Further Reading: On BRANDING

Generator BRANDING

Written by

Arts Regional Trust

12 Mar 2012

The Arts Regional Trust : Te Taumata Toi-a-Iwi is an arts and creative industries development agency and a leading investor in growing entrepreneurship in Auckland’s creative sector.