You've done all the hard work, getting your project completed. An album, a book, an event, a collection, an exhibition and now you need punters. To come, to look, to try, to buy. As well as cleverly crafted marketing, you also need a good dose of publicity.
In the latest Generator we share tips from some of the publicists in our sector who know their stuff.
From performing and visual arts to publishing, theatre, dance, music and festivals; Angela Radford, Kristina Hard, and Sally Woodfield cover a lot of ground. So we found out more about what they do and asked them to share their tips in a series of three articles:
In the long term most publicity is built on relationships with the media. Be in it for long haul, work out who you want to approach, keep in touch with them, respect their deadlines and pressures and ALWAYS do what you say you will and when you say you will.
When they call, make sure your kit is updated and good to go. It should include a backgrounder, any relevant online links, photos [for both print and digital]. Consider video and sound files, especially if TV and radio are in your sights. Make sure any online material is updated.
Once your project is ready and you seek media out - be focused, research, have a plan, work the plan, update the plan. The devil is in the detail. Pay attention to that and your publicity will be well underway.
Money's tight and I'm sure I can do some of this myself. How do I be my own publicist?