Attention wanted

The hard work's done, your project's completed - and now you need punters. To come, to look, to try, to buy. As well as cleverly crafted marketing, you also need a good dose of publicity.

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You've done all the hard work, getting your project completed. An album, a book, an event, a collection, an exhibition and now you need punters. To come, to look, to try, to buy. As well as cleverly crafted marketing, you also need a good dose of publicity.

In the latest Generator we share tips from some of the publicists in our sector who know their stuff.

From performing and visual arts to publishing, theatre, dance, music and festivals; Angela Radford, Kristina Hard, and Sally Woodfield cover a lot of ground. So we found out more about what they do and asked them to share their tips in a series of three articles:

Relationships rule!

In the long term most publicity is built on relationships with the media. Be in it for long haul, work out who you want to approach, keep in touch with them, respect their deadlines and pressures and ALWAYS do what you say you will and when you say you will.

Make like a boy scout, be prepared

When they call, make sure your kit is updated and good to go. It should include a backgrounder, any relevant online links, photos [for both print and digital]. Consider video and sound files, especially if TV and radio are in your sights. Make sure any online material is updated.

Work the plan

Once your project is ready and you seek media out - be focused, research, have a plan, work the plan, update the plan. The devil is in the detail. Pay attention to that and your publicity will be well underway.

Money's tight and I'm sure I can do some of this myself. How do I be my own publicist?

ARTICLES:

Relationships rule

Be prepared

Work the plan

INTERVIEWS:

Angela Radford

Kristina Hard

Sally Woodfield

EXERCISES:

Be Prepared - Build your own media kit

Know who to talk to - Your media contact database

RESOURCES:

Turning out a media release

School of hard knocks

Radio and TV interviews and advice

Benefits of a press kit

What is a backgrounder and why you should have one

Written by

Arts Regional Trust

28 Nov 2012

The Arts Regional Trust : Te Taumata Toi-a-Iwi is an arts and creative industries development agency and a leading investor in growing entrepreneurship in Auckland’s creative sector.