Pacific Content Strategy

NZ On Air's new Pacific content strategy is a vital document that will underpin how the agency considers funding for Pacific audiences in the future.

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NZ On Air's new Pacific content strategy is a vital document that will underpin how the agency considers funding for Pacific audiences in the future.

One of NZ On Air's key roles is to support and encourage content for diverse special interest audiences. Pacific people form an important such audience.

The strategy follows the publication of a comprehensive research paper looking at Pacific broadcast programming. This was the first such research to be conducted in New Zealand, assessing content alongside demographic information of the various Pacific audiences.

Based on this research NZ On Air's strategy focuses on sharing, collaboration and ensuring content is on multiple platforms to extend audience reach. It is hoped that existing funding for key services like Niu Fm, 531pi, programmes on access radio, and TV programmes like Tagata Pasifika and Fresh, will be joined by new projects and services as resources permit.

Aligned to this strategy, the first year of NZ On Air's $1.5m Digital Media Fund focused on proposals aimed at Pacific audiences. We were delighted to receive 60 high quality applications to the fund totalling $27 million. Last week we announced two key investments: funding for Get Your Brown, Down and The Factory. The first has the potential to become a key portal for audiovisual content made for and by young Pacific people. The second is a multimedia project based on a critically acclaimed theatre piece about a fictional Samoan family.

"We're really pleased to have such a strong framework to take us forward and are grateful for the constructive feedback we received as we developed the strategy" said NZ On Air chief executive Jane Wrightson.  "We look forward to further discussing it with the Pacific community in the year ahead, so together we can provide the best possible content for Pacific audiences" she said.

Media Release: NZ On Air

Written by

The Big Idea Editor

21 Dec 2012

The Big Idea Editor Cathy Aronson is a journalist, photo journalist and digital editor.

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