Fashion and music fuse at Synergy 08

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Synergy 08, a fusion of fashion and music, will unveil first showings of summer designs from Christchurch fashion outlets, before turning up the heat with live music performances. "We wanted to…

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Synergy 08, a fusion of fashion and music, will unveil first showings of summer designs from Christchurch fashion outlets, before turning up the heat with live music performances.

"We wanted to shake things up a bit - and produce a show that pushes the boundaries a little. Fashion is about being exposed to new ideas and our aim is to take the audience on a journey of discovery," say organisers Dawn Walsh & Amanda Jenkins.

"By interweaving an eclectic line-up of performers with fashion and the rich visual style and composition of Synergy 08, we anticipate that the audience will reflect the diversity of the production itself. Synergy 08 is an audio-visual feast that Christchurch can look forward to experiencing twice a year."Synergy 08, a fusion of fashion and music, will unveil first showings of summer designs from Christchurch fashion outlets, before turning up the heat with live music performances.

"We wanted to shake things up a bit - and produce a show that pushes the boundaries a little. Fashion is about being exposed to new ideas and our aim is to take the audience on a journey of discovery," say organisers Dawn Walsh & Amanda Jenkins.

"By interweaving an eclectic line-up of performers with fashion and the rich visual style and composition of Synergy 08, we anticipate that the audience will reflect the diversity of the production itself. Synergy 08 is an audio-visual feast that Christchurch can look forward to experiencing twice a year."The event on September 5 will be at the thousand-capacity Civic, making this one of the largest fashion shows to be held in the city.

Among those previewing their summer lines are: Starfish (Manchester St), winners of the NZ Sustainable Business Award and one of Liv Tyler's favourites; Honour & Obey (Litchfield St); Eden (Manchester St); Aria (High Street); Illicit (His Lordship's Lane), recently seen on Marilyn Manson, Evan Rachel Wood and Pink; Working Style (Colombo Street); designer Laurie Foon, creator of the LAURIE FOON & Starfish labels; Kepler (via Hunters & Collectors) and Dfusion (Sumner and Fendalton) exclusive stockists of D'fusion, Body, Bettina Liano and Ellis & Dewey.

Topping the musical bill is Christchurch singer/songwriter, Anika Moa, who's returning home from her new base in Melbourne especially for the Synergy 08 show. Dynamic local boys The Valves, who collected a huge following at Southern Amp and as the support act for Bon Jovi, will also be rocking the house. To ensure everyone is up dancing, indie breakbeat band Minuit, freshly back from their UK tour, will take us into the wee hours. DJ Nacoa is set to play an eclectic mix of groovy tunes throughout the evening and live during the fashion show. And to wrap up the night, DJ Funk'n'Slocuts will be on the decks at the invitation-only after party.

A charity auction of fashion, beauty and adventure packages from the generous sponsor donations will also be held to raise money for the 'What's Up' Kids' Phone Line (www.whatsup.co.nz), a free, national counselling service for children aged 5-18 years.

Tickets are in two tiers: General admission $95.00 and VIP $155.00. Complimentary wine will be offered on arrival to all guests and superb canapes for all throughout the evening. Tickets are on sale from Monday 14th July and are available from Real Groovy and from the following fashion retail outlets: Honour & Obey; Aria; Starfish; D'fusion & Eden (formerly Covet).

"We want to deliver on quality and create a glamorous social event and a great night out," say the organisers. The Garden City will never have looked more stylish! They intend to hold two events a year with the winter show to follow early next year.

SYNERGY 08 gratefully thanks Avenues Magazine; Renaissance Models; Copthorne / Millennium Hotels; Soho; Stella Artois; Angel Energy Drink, Phantom Billstickers; New Media Design, and Budget Rent-A-Car.

05/08/08

Written by

Sian Clement

5 Aug 2008