TBI Q&A: Graphic Designer Louise Kellerman

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Graphic Designer Louise Kellerman launched the Design Assembly event in August this year to give designers the opportunity to connect, share knowledge and inspire each other. "Working as a…

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Graphic Designer Louise Kellerman launched the Design Assembly event in August this year to give designers the opportunity to connect, share knowledge and inspire each other.

"Working as a Graphic Designer for me is more then just a job, it's part of my personality and I enjoy talking with other Graphic Designers - whether it's about sharing knowledge, ideas, technical tips or just having a conversation with someone else who gets excited about the same things as I do."

The next Design Assembly is on November 26 at the AUT Art and Design Faculty in Auckland. Graphic Designer Louise Kellerman launched the Design Assembly event in August this year to give designers the opportunity to connect, share knowledge and inspire each other.

"Working as a Graphic Designer for me is more then just a job, it's part of my personality and I enjoy talking with other Graphic Designers - whether it's about sharing knowledge, ideas, technical tips or just having a conversation with someone else who gets excited about the same things as I do."

The next Design Assembly is on November 26 at the AUT Art and Design Faculty in Auckland.During what hours of the day do you feel most inspired?
I'm more productive in the mornings - after a good coffee gets me going.

How would a good friend describe your aesthetic or style?
Hopefully concept/idea driven!

What aspect of your creative practice gives you the biggest thrill?
Having that 'ah ha' moment when working on a concept for a new brief and realising the solution.

How does your environment affect your work?
Most of the time I get my energy from other people, so working in a studio environment and also having regular contact with lots of different people is important to my work.

Do you like to look at the big picture or focus on the details?
Successful graphic design is a careful mix of great ideas and lovingly crafted work - I relish the challenge of big picture thinking but also realise the importance of the details that bring the ideas to fruition.

What's your number one business tip for surviving (and thriving) in the creative industries?
Passion, Practice and Commitment.

Which of your projects to date has given you the most satisfaction?
In 2007 I worked with the Coalition for the Safety of Woman and Children and produced two limited edition canvas prints that are hung in businesses around Auckland - using my skills to help good organisations that I believe in to deliver their messages.

What is Design Assembly?
Design Assembly is a graphic design event. An evening of talks and discussion run by Graphic Designers for Graphic Designers that is held four times a year in Auckland. Design Assembly aims to encourage a connected community among the graphic design profession in Auckland and to provide regular injections of energy and motivation throughout the year.

Why did you start the event?
Working as a Graphic Designer for me is more then just a job, it's part of my personality and I enjoy talking with other Graphic Designers - whether it's about sharing knowledge, ideas, technical tips or just having a conversation with someone else who gets excited about the same things as I do.

Coming back from living overseas two years ago, I felt there was a lack of opportunities for Graphic Designers in Auckland to get together, meet up with other Graphic Designers, hear conversations on Graphic Design and start their own conversations.

I think its an opportunity to create a better sense of community amongst our profession in Auckland, to fuel ourselves up once every few months and get amongst the great creative minds we have working here in Auckland.

Describe the challenges and rewards of establishing and organising Design Assembly?
The challenges of turning my idea into reality, putting pen to paper and solidifying the essence of Design Assembly and then getting sponsorship together for the first event. The reward of how excited and behind the concept everyone who I talked to about it was and continues to be and the massive turn-out we had for the launch of Design Assembly that filled the room to capacity.

What are your plans for Design Assembly in the future?
To establish it a must attend regular event in the graphic design calendar for Auckland that gets the industry thinking and excited about sharing knowledge and ideas. With a culture of energy and passion behind it, the direction Design Assembly can take is only up to our imagination and the people that support it -

Who are the speakers for the next event?
- Roz Calder and Maria Tyrrell from NeedScope
- Peter Gilderdale, head of the Graphic Design department at AUT
- Simon Oosterdjik and Markus Hofko, creators of the new publication PIE

Who or what has inspired you recently?
My niece's and nephew and their delight at everything around them.

If you could go back and choose a completely different career path to the one you've chosen, what would it be?
I've daydreamed about running a small cafe/vineyard in the country with my husband and creating our own wine label, I like the romantic sound of it, but I'm sure it's a lot of hard work!

What place is always with you, wherever you go?
I feel very connected to the west coast of Auckland, in particular Whatipu and the area that connects Whatipu with Kare Kare - it's filled with breathtaking sea views, native bush and mysterious swamplands that shimmer in a myriad of colours.

What's the best way to listen to music, and why?
Live. On a hot summer's day surrounded by my husband and good friends listening to the sounds of New Zealand because it reminds me why home is home.

You are given a piece of string, a stick and some fabric. What do you make?
What would MacGyver do? Surely you could fashion an escape device out of those items -

What's the best stress relief advice you've ever been given?
When I'm stressed I don't tend to listen to anyone!

What's great about today?
The blue skies of New Zealand, the pink roses outside my window and the fresh veges grown in our own garden on the table for dinner.

What's your big idea for 2009?
Creating a connected graphic design community in my hometown - Auckland, that thrives on sharing knowledge and ideas to build up New Zealand graphic design

Image: Louise Kellerman, at the August launch of Design Assembly in Auckland.
Image credit: Casey King

Design Assembly - November Conversations

Creativity or Intelligent Design? - Roz Calder and Maria Tyrrell
From Digits to Digital and back - Peter Gilderdale
From art to science with a smile about how things work - Simon Oosterdjik and Markus Hofko

Wednesday, November 26, 2008
6:00 to 8:00 PM
Room WE336,
Art and Design Faculty, AUT
St Pauls Street, Auckland CBD

Related story

Design Assembly - November Conversations

11/11/08

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Written by

The Big Idea Editor

12 Nov 2008

The Big Idea Editor

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