ShirtStock - The Art of Tee
ShirtStock 2012 is going to be the first annual celebration of the most influential garment of modern times- the Tee Shirt.
With a wide range of labels on show and for sale, competitions for best designs across several categories, printing exhibitions and a peoples choice award Shirtstock will be a fantastic addition to Wellington’s cultural calendar.
Whether boasting Che Guevara, a smiley face, a silver fern or catchy slogan the screenprinted tee shirt has helped to shape and reflect our society for 50 years and more and now there is an event to acknowledge it’s importance.
With a judging panel drawn from our fashion elite there will be kudos galore available for designers in addition to exposure to a market of tee shirt fans.
There will be four aspects to ShirtStock
Collection of historic shirts with informational displays
4 award categories and a “Best in Show” selected from the winners of these categories and a “People’s Choice” award.
Screenprinting demonstration: Printing an event shirt that will be offered for sale
Individual labels will be offering their tees for sale.
My contacts in the industry give me access to many local designers and intial questioning has shown huge support for this concept.
Similar in approach to screenprinting festivals I have attended abroad the beauty of gathering so many artists in one place is that they all advertise the event indivivually as well as the collective promotion I will do. In the modern social media age this approach is equal in worth to many poster campaigns and more traditional methods.