VOICE Brand Agency and Chamber Music New Zealand announce new creative partnership
VOICE Brand Agency (Melbourne, Auckland) and Chamber Music New Zealand (CMNZ) have announced a new creative partnership as part of CMNZ’s focus on audience development.
VOICE has offered a part-sponsorship for its services to CMNZ, motivated by a passion for the performing arts and a wish to support CMNZ in providing a world-class programme of music for audiences in New Zealand to enjoy.
“We love what Chamber Music New Zealand is about,” says VOICE’s Principal Jonathan Sagar. “They’re committed to quality and to moving audiences with the work that they present. That’s very much aligned with what we do as a brand agency.”
“Our new relationship with VOICE signals a shared vision,” says CMNZ CEO Peter Walls. “A mutual passion for championing the creative culture of Aotearoa brought us together, and audience experience is paramount for both organisations.
“The arts sector is a continually moving space, audiences are exposed to so much choice,” Mr Walls said. “We will be working strategically with VOICE as part of a long-term relationship, reviewing the brand and initially working collaboratively on communication projects.”
People will have seen the first impact of the new creative partnership in the 2018 season brochure and collateral that began its release in September 2017. VOICE is also the tour partner for the CMNZ 2018 Season opening concert tour in March 2018, the Anderson & Roe Piano Duo. Tickets for the tour are now on sale.
“We’re really looking forward to flexing our creative muscle on this tour and helping CMNZ reach new and diverse audiences,” says Sagar.
“It’s important to us to be constantly driving for improvements and remaining relevant,” says Walls, “and we believe VOICE are a great creative partner to help us achieve that.”