Design & Marketing Manager
Design and Marketing Manager
Corban Estate Arts Centre, Henderson, Auckland.
This creative and challenging 32 hour per week role has become available at Corban Estate Arts Centre, and we are looking for someone with just the right attributes to make a strong contribution within our team environment to start in February 2020.
Corban Estate Arts Centre is a large and busy arts facility in West Auckland, offering exhibitions, courses and events. We require someone with a diverse combination of attributes including sound marketing and digital design skills and experience in order to effectively manage the marketing and design activities for our leading arts organisation.
The successful candidate will have proven experience in both digital and print media design, brand management, the management of online platforms, along with a track record of problem solving to develop innovative marketing solutions. To make it all happen, the stand-out candidate will need excellent communication, relationship and teamwork skills along with experience in the arts sector.
Salary Range: $45,000 - $50,000
Design and Marketing Manager Position Description
Reports to: Director, Corban Estate Arts Centre (CEAC)
Hours: 32 hours per week
Purpose: To develop and implement effective marketing strategies for CEAC’s programmes to reach varied audiences; and design suitable communications material consistent with CEAC’s brand.
Key Accountabilities & Key Performance Indicators (KPI's):
1. Research and become familiar with market segments key to CEAC’s success in order to implement the most appropriate strategies that communicate with potential audiences.
(KPI: CEAC’s diverse audiences and communities of interest are well understood which leads to sound marketing strategies that generate participation and attendance.)
2. Create CEAC’s Marketing Plans, devise and advise on effective communications strategies for all CEAC’s operations and activities, with input from team and Director, modifying as required.
(KPI: Plans form a basis to implement key strategies and guide priorities, and are continually developed to meet changing needs of the organization’s varied arts programmes to effectively communicate with audiences.)
3. Champion digital strategies and marketing initiatives that will streamline and enhance business opportunities.
(KPI's: New marketing approaches and strategies are continually explored and tested. Proposed projects enhance CEAC’s profile, increase visitors, audiences and revenue.)
4. Design brand consistent, audience appropriate, visually appealing and effective digital and print based communications to promote the many varied opportunities at CEAC.
(KPI: CEAC is known for its high quality design, clearly presented information, and its brand is consistent and identifiable.)
5. Oversee all CEAC marketing and communications collateral and initiatives for branding consistency, within brand guidelines.
(KPI: CEAC brand is notable for its consistency, quality standards and recognition.)
6. Manage and supervise Marketing & Communications Assistant to implement communications and updates (website, email bulletin and social media) and media releases.
(KPI: CEAC communications are kept fresh, alive and regular, attracting new audiences, building loyalty and maintaining engagement.)
7. Manage processes to develop all print media promotions (Quarterly printed programme, posters, fliers etc) for CEAC programmes, exhibitions and events within timeframes, advising on quantities for print runs, and coordinating effective distribution plans.
(KPI: Timelines for processes to create print productions are achievable and coordinated so that printed communications are distributed within agreed timeframes.)
8. Build productive relationships with key industry suppliers (e.g. designers, printers), journalists, advertisers, reviewers, for maximum return on investment, and manage ongoing relationships with key clients (including CEAC staff).
(KPI: CEAC acquires good media deals and discount opportunities, resulting in successful coverage at minimum cost.)
9. Manage and optimise the CEAC marketing budget based on sound cost effective investment principles.
(KPI: Strong marketing and communications advantage is achieved within allocated budget.)
Director and other CEAC staff re CEAC programmes and activities
Supervision of Marketing & Communications Assistant
Key suppliers (designers, photographers/videographers, printers, advertisement brokers, online administrators etc.)
Media representatives (journalists, reviewers)
Key customer groups (arts practitioners, arts and cultural organisations, community groups, tutors, schools, tertiary institutions, visitors, general public)
Online bookings package representatives
Relevant tertiary design/marketing qualification is desirable, and/or proven design and marketing experience.
A competent understanding of market segments and affective communications strategies to appeal to these segments.
Experience with design and marketing in a diverse arts and cultural sector.
Sound planning, organisational and problem solving skills.
Proven ability to establish and maintain productive working relationships.
Well-developed verbal and written communication skills, appropriate to diverse audiences.
Well-honed writing skills that adapt easily to different media and audiences.
Skill and experience in design for print and screen-based communications, with an emphasis on typographic and editorial design.
A working knowledge of HTML and CSS, and experience working with online Content Management Systems.
Proficiency with a range of design applications, including Adobe InDesign, Photoshop and Illustrator.
A clear contemporary design aesthetic that aligns with CEAC’s brand, will be important.
Enthusiasm, imagination and innovation.
Skill and experience with photography and video would be an advantage.