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Wellington Publicist

Job details

New Zealand International Film Festival
19 Aug 2021
Work type
Full time employment, Contract, Fixed Term
Work classification
Marketing & Media


This role is responsible for gaining maximum media coverage of Whānau Mārama: New Zealand International Film Festival with Wellington media and undertaking promotion of the film festival with Wellington networks. The role works closely with the National, Christchurch, Dunedin and regional publicists. The role has a supervisory element. This is a full time contract position for the period 23 August to 26 November and is based in Wellington.


  • Support the National Publicist in the development of the national publicity plan for the 2021 film festival
  • Work with New Zealand filmmakers and film publicists to develop media plans for New Zealand films (this is shared with the National Publicist)
  • Work with the National Publicist to deliver publicity plans for the Incredibly Strange, Square Eyes and Animation NOW! programmes
  • Support the National Publicist in the writing and distribution of media releases in accordance with national publicity plan and specific film and programme publicity plans
  • Ensure sponsors/partners are credited in relevant media releases as required
  • Identify angles and interview opportunities for Wellington media to gain coverage of films within the festival
  • Support the National Publicist in pitching interviews to Wellington-based national media
  • Organise interviews for Wellington media with filmmakers via phone, Skype and in-person
  • Distribute screeners to media as required in consultation with National Publicist
  • In consultation with the Communications and Marketing Manager, the National Publicist and, where relevant, the Programming Team, arrange selected media screenings in Wellington
  • Update and maintain NZIFF’s media database
  • Identify additional opportunities to gain promotion of the 2021 film festival with Wellington media
  • Support Audience Development Manager by identifying audience development opportunities in Wellington
  • Coordinate promotional opportunities with Wellington media and other organisations
  • Provide additional copy/editorial for use by wider Promotions Team including but not limited to, advertorial, website, social media, audience development and EDMs
  • Assist with collating material for programme catalogues as required
  • Assist with proofing the programme catalogues as required
  • In consultation with the Communications and Marketing Manager and National Publicist, compile guest lists for events
  • Assist with hosting events in Wellington
  • Devise media and communications plans for events during NZIFF 2021 including events photography/videography plan
  • Manage photographer/videographer at events and use of images on website and for media
  • Contribute to identifying appropriate Moderators for Q&As in Wellington
  • Assist with delivery of Q&As and other filmmaker events (masterclasses) as required including arranging filming/recording
  • Develop media interview plans for visiting filmmakers and escort filmmakers to media interviews
  • Assist with hosting visiting filmmakers
  • Contribute to content for NZIFF’s social media channels during the 2021 film festival
  • Oversee Wellington Intern and ensure he/she is gaining NZIFF experience and meeting objectives
  • Play a senior role in ensuring the smooth running of the film festival in Wellington


  • Excellent writing skills and extensive experience writing media releases
  • Extensive knowledge of media in New Zealand, and particularly in Wellington, and established media contacts and relationships. Experience with film media is an advantage
  • Excellent verbal and interpersonal communication skills including confidence in cold calling media
  • Ability to identify media angles and pitch effectively to media
  • Excellent computer literacy including Microsoft Word, Microsoft Excel, Microsoft Outlook and experience using project management, scheduling or CRM software/platforms
  • Strong research skills
  • Highly organised with excellent attention to detail
  • Experience working autonomously and as part of a team
  • Able to work effectively under pressure
  • Positive and outgoing attitude
  • A strong interest in, and knowledge of, film industry and culture is an advantage
  • Full, clean drivers licence
How to apply

Please first request the full job description and further application details by emailing
Applications close 5pm, Thursday 19 August. Early applications are encouraged with interviews likely to commence prior to the date of closing. Shortlisted candidates will be notified no later than Friday 20 August with interviews to take place the following  week.
Applicants for this position must have NZ residency or must already hold a valid NZ work visa. This role is based in Wellington.

Written by


8 Aug 2021