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Content Marketing Manager

Job details

Design Assembly
7 Jan 2022
Work type
Work classification
Design, Marketing & Media


Design Assembly
The home of Aotearoa New Zealand design since 2009.


Since being established Design Assembly has become the home of New Zealand design –providing a collaborative digital and physical platform for kiwi  designers to learn, keep up-to-date and be inspired.


In 2019 Design Assembly celebrated 10 years. Over this decade, we’ve got to know our own incredibly talented and passionate New Zealand design community, and along the way with the help of our community we’ve gathered the insights and ideas that have contributed to many great conversations about what goes on here, how it happens, and why it matters.


With thousands of visitors each week to the website, sell-out workshops, interviews and a nation-wide event series, Design Assembly provides a safe and positive environment to share knowledge, experiences and challenges – where designers can connect with their peers as well as support others and learn; a chance to upskill in workshops – tailored for kiwi visual designers.


Why we exist:
Design Assembly is the home of Aotearoa New Zealand design – bringing New Zealand’s  designers together as a community.


Design Assembly supports Aotearoa New Zealand’s design community to inclusively connect, educate and inspire each other.


Our Values:

Inclusivity – Everyone is welcome at every age and stage.

Diversity – We want to inspire every visual designer on their individual journey.

Safety – Design Assembly provides a safe and positive environment to share knowledge, experiences and challenges.

Celebration – Showcasing, sharing and celebrating NZ visual design in all its diversity.

Community – Design Assembly provides unique opportunities for visual designers to connect with and support each other

Job Description

The role is multidisciplinary, the work is fast-paced and delivery oriented.


Key responsibilities include:

  • Developing and delivering content and social strategies.
  • Translating business requirements into engaging content on digital and social channels.
  • Developing paid content article opportunities and partnerships.
  • Campaign creation and management.
  • Organic and paid digital marketing, tracking campaign performance and reporting on analytics.
  • Growing DA’s online presence and audience cross-platform.
  • Managing job listings for DA friends via recruitment-focused EDMs.


More specific requirements include:


Online Content

  • Collect information, create and draft articles, format where needed, edit and schedule for publication.
  • Liaison with DA sponsors and design schools for content throughout the year
  • DA events and workshops – list as an event on the DA website, set-up the ticketing and create a Facebook and LinkedIn event
  • DA event articles, interviews and photo essays.
  • DA workshop articles and interviews.


Events and Workshops

  • Social media content across Facebook, Twitter, LinkedIn, Instagram etc
  • Promotion across platforms, sponsors platforms and special interest groups
  • Support Event Manager as required


DA Emails

  • Assemble weekly email


DA sales

  • Increase ticket sales to events and workshops, therefore increasing revenue.
  • Sell paid content spots
  • On board new DA Friends through the content benefits
  • Develop new content partnerships


DA Friends

  • Deliver content strategy for DA Friends
  • Increase DA Friends subscriptions through content, email and social media marketing


DA Jobs

  • Post all job listings on website (if not automated)
  • Liaise with DA friends on jobs page and jobs email, utilizing subscription benefit



  • Development of annual content strategy and calendar
  • Event and workshop content support
  • Adding new website advert tiles
  • Liaison with printers and sponsors as needed
  • Admin support
  • Database entry when required


Requirements of the role:

  • Candidates MUST have their own computer.
  • This is a work-from-home role. Weekly WIP meetings will be held in-person or online.
  • This role is based on 30 hours/week, and this can be done over 4 or 5 days (this may need to work around events on occasion). There is flexibility to have school holidays off (or a good portion of them) as mutually agreed and planned in advance. Potential to get involved and attend events where appropriate.
  • NOTE: This role may could be achieved in 24 hours a week and/or could have the potential to become full-time, based on the individuals experience OR based on the growth that a person achieves in this role over the first 6 – 12 months.
  • Contribution to DA’s revenue growth through content marketing will be quickly acknowledged and rewarded accordingly.


Ideal skills and experience:

  • Proven ability in writing and editing articles
  • Strong communication skills, both verbally and in writing
  • Strong attention to detail
  • Able to work independently and use initiative
  • Content generation, creation and scheduling
  • Sales and marketing confidence and some experience through content, EDMs and social media
  • Social media strategy and management
  • Customer service and administration


There is plenty of scope to grow the role and contribute to the success of the business. This role will suit a ‘people person’ who can establish new relationships as well as grow existing relationships. A lot of the work is templated, and there is lots of liaising and chasing people up. Louise is ideally looking for someone to fit into the team long-term, and be a part of a tight team of three.


Some knowledge of the design industry is an asset, but not critical.


Enthusiasm and passion to learn about the design community, get stuck into the design world and own this role!


Start date in February 2022.


Salary is pro rata, 30 hours a week. Full-time equivalent of  $60,000 – 70,000 annually depending on experience.


Email with your cover letter and CV by FRIDAY 7 January 2022.

How to apply

Email with your cover letter and CV by FRIDAY 7 January 2022.

Written by

Design Assembly

14 Dec 2021

Interests Design Assembly serves the New Zealand Graphic Design community by enabling the sharing of relevant ideas, information and inspiration. We want to strengthen the graphic design community in New Zealand.