Festival Publicist - Freelance Contract

Auckland Writers & Readers Festival

Job details

Auckland Writers & Readers Festival
5 Dec 2012
Work type
Work classification
Management & Admin


The Auckland Writers & Readers Festival seeks an experienced publicist to develop and implement the 2013 publicity and communications campaign for the Festival which runs 15 – 19 May 2013.

This is a freelance part-time contract role, but must include fulltime availability during the Festival.

The Publicist will work with the Festival Director to prepare and implement a communications and publicity plan. The plan shall cover the period from early 2013 through to the end of the Festival in May 2013, and will include the following key areas:

• Overall communications objectives and strategy

• Critical path

• Identification of key media

• Identification of key audiences

• A detailed media relations programme, setting out the proposed schedule of coverage for all key print, broadcast and on-line media vehicles, together with related deadlines

• Additional publicity initiatives for specific writers and for the Festival as a whole

Responsibilities: Public Relations

•Ensure that maximum positive media and public attention is attracted and developed for the Festival

• Work with the Festival Director on written communications, media and public relations

• Ensure media relationships are established and maintained

• Ensure only the appropriate spokesperson represents the Festival to the media and public

• Advise on and manage as required any issues of risk or damage control that may arise

Responsibilities: Publicity

• Take responsibility for communications, media, public relations and publicity for the 2013 Festival Launch in mid-March and the 2013 Festival

• Write and distribute media material, including images, information and any other content to media across all media genres, including maximising the Festival's presence on all identified on-line media channels

• Liaise with publishers to prepare interview schedules and media calls for Festival writers

• Prepare the Festival ezine monthly until March (x3) and then weekly from launch until the Festival

• Oversee the Festival's social media communications on Facebook and Twitter

• Facilitate, coordinate and attend as required all interviews, media calls and photo shoots, in conjunction with representative publishers

• Ensure all media material is signed off by the Festival Director

• Ensure deadlines are met across all media for stories/coverage

• Generate media coverage and manage distribution of media ticket giveaways

• Allocate media complimentary tickets as agreed

• Use POSE scheduling software to manage all publicity requirements

• Other duties as required

Responsibilities: Reporting

• Attend weekly meetings and provide the Festival Director with regular briefings on media plans

• Maintain the Festival media archive

• Provide a full post-Festival publicity report.

Key Relationships

• Festival Director

• Marketing Manager and other marketing staff

• Media

• Publishers

• Writers

• Funding Partners

• Festival staff


• Experience in publicity, including social media, with a publishing background preferred

• Excellent interpersonal, written and oral communication skills

• Demonstrated project and time management skills

• High level of computer literacy

• Ability to manage a varied workload with minimal or no supervision and to deadlines

• Knowledge of the literature sector

• Excellent media relationships


This is a part-time contract position from late January 2013 to 26 May 2013, including full time for the duration of the Festival.


Key skills

Senior experience in publicity, communication skills, project & time management, computer literacy, knowledge of the literature sector, excellent media relationships.

How to apply

Anne O'Brien

Festival Director Designate

021 135 6821


Written by

Auckland Writers and Readers Festival

23 Nov 2012