Workshop: Rethinking Aotearoa and Redesigning Aotearoa

Rethinking Aotearoa - 23 April

Cultural Intelligence for Strategic Thinkers & Change Makers

Learn how to influence the creation of strategy, organizational culture, communications and storytelling through culturally intelligent processes that deliver authentic and impactful outcomes. 

Experience & Benefits

Spend a day with Ira, award winning strategic brand consultancy who have worked with brands across government, public and community as diverse as Ministry of Health to Spark, Kiwibank to Ngāti Whātua Ōrākei.  

Taught in a culturally immersive environment at Te Noho Kotahitanga Marae: learn in a supportive space to develop strategic, creative and cultural expertise.

Learn to weave together tikanga Māori with tried and tested strategic models and frameworks. 

With a wealth of models and case studies across public, private and community organisations. We take a holistic approach to how cultural intelligence can create lasting value and impact for your organisation, customers and communities. 

• Transform the way you understand te ao Māori

• Increase confidence to solve problems through Māori co-design processes 

• Develop insightful strategic expertise

Program / Content 

Ngā Tikanga
Co-Design Process 

Learn the skills of shaping collaboratively the correct process to ensure objectives, resource allocation, responsibilities and outcomes are set up for success. 

Ngā Māramatanga
Gathering Insight

Gain an understanding of how to undertake research, interviews, workshops and collaborative ways of gathering insights and validating them with Māori participants. 

Te Rautaki

Learn the unique aspects of best practice strategy from a Te Ao Māori framework that you can apply in your organisation or project. Learn how to apply this to brand strategy, Māori outcomes strategy or any kind of strategic outcome. 

Te Ahurea
Culture & Values 

Understand what the role of Māori values are in shaping the culture of organisations and positioning of brands.

Te Kōrero Auaha
Storytelling

No strategy or collective kaupapa is complete without a culturally grounded story to engage hearts and minds. Learn how to shape great stories and how not to just translate from English to Te Reo Māori. 

Te Kōhaki Ahurea
Cultural Appropriation

Define clearly how to bring culture into your kaupapa without risking cultural appropriation, offence or alienating any audience regardless of cultural background.

Redesigning Aotearoa - 24 April

Culturally Authentic Creative Practice and Process

Grow your cultural understanding for how to shape great brands, design, creative and storytelling through culturally authentic co-design process and practice.

Experience & Benefits

Spend a day with Ira, an award winning strategic brand consultancy who have worked with brands across government, public and community as diverse as the Ministry of Health to Spark, Kiwibank to Ngāti Whātua Ōrākei.  

Taught in a culturally immersive environment at Te Noho Kotahitanga Marae: learn in a supportive space to develop strategic, creative and cultural expertise.

Learn to weave together tikanga Māori with tried and tested strategic models and frameworks. 

With a wealth of models and case studies across public, private and community organisations. We take a holistic approach to how cultural intelligence can create lasting value and impact for your organisation, customers and communities

• Transform the way you understand te ao Māori

• Increase confidence to solve problems through Māori co-design processes 

• Be enriched with cultural creativity and storytelling

Program / Content 

Ngā Toi Māori
Māori Creativity

Be inspired by a visual exploration of the history of Māori artforms. Understand their origin, meaning and how they are applied in diverse forms from weaving, to carving, tā moko and painting. 

Te Kōrero Auaha
Storytelling

No creative outcome  is complete without a culturally grounded story to engage hearts and minds. Learn how to shape great stories and how not to just translate from English to Te Reo Māori. 

Te Reo Rangatira
Māori Language 

Te Reo Māori is a powerful force at enhancing any creative endeavour. Learn the best practice principles of using Te Reo Māori across diverse touchpoints from web, to naming, taglines and key messaging. 

Ngā Tohu & Tuakiri
Branding & Design Systems 

Learn how to create brands that convey deep cultural meaning and design systems that intelligently balance cultural expressions across all touch points in a brand eco-system. 

Ngā Tikanga
Co-Design Process 

Learn the skills of shaping collaboratively the correct process to ensure objectives, resource allocation, responsibilities and outcomes are set up for success. Access co-design resources to apply.

Te Kōhaki Ahurea
Cultural Appropriation

Define clearly how to bring culture into your kaupapa without risking cultural appropriation, offence or alienating any audience regardless of cultural background. 

About the facilitator:

Our learning journeys are facilitated by
Johnson Mckay, Head of Culture & Strategy. 

Kia ora, for over 20 years I have had the privilege of working with amazing leaders, strategists, creatives and cultural experts. Because of this, I have had a unique immersion in how the best minds courageously confront challenges with optimism, thoughtfulness and creativity. My passion is to find simplicity out of complexity and then share it with others in an accessible way. I hope these learning journeys inspire you, challenge you and guide you to shape culturally intelligent solutions for all the people of Aotearoa.

Design Assembly Members: $395 +gst & fee
Non-Member tickets: $695 +gst & fee